Blog
Insights on tracking, attribution, and ad performance
Why Server-Side Tracking Is the Future for Odoo Merchants
Browser-based pixels lose 25-40% of conversion data. Learn how server-side events close the gap and why Odoo is uniquely positioned to benefit.
Multi-Touch Attribution Explained: Beyond Last-Click
Last-click attribution is lying to you. Here is how data-driven, position-based, and time-decay models reveal the full customer journey.
iOS 19 Privacy Changes: What Odoo Store Owners Need to Know
Apple's latest ATT updates further restrict client-side tracking. We break down the impact and show how CAPI bridges the gap.
Setting Up Meta CAPI with Odoo in Under 10 Minutes
A step-by-step walkthrough for connecting your Odoo store to Meta Conversions API using odooPXL. No developer needed.
How a Dubai E-commerce Brand Improved ROAS by 34%
By switching from pixel-only tracking to server-side events with ACR, this Odoo merchant recovered thousands in misattributed conversions.
Google Consent Mode v2: Complete Implementation Guide
Consent Mode v2 is now mandatory in the EEA. Learn how odooPXL handles consent signals automatically for all your ad platforms.
Introducing ACR: Advanced Conversion Recovery
Our new ACR engine recovers up to 20% of lost conversions by matching server-side order data with ad platform click IDs.
TikTok Events API + Odoo: The Complete Integration
TikTok's Events API lets you send conversion data directly from your server. Here is how odooPXL makes it automatic.