Solution
E-Commerce Tracking That Matches Your Revenue
Server-side conversion signals straight from Odoo sale orders, POS, and invoices. No more guessing which ads drive real revenue.
Browser pixels miss 30-40% of purchases
Ad blockers, ITP, and redirect-based payment gateways silently drop conversion events. You are optimizing campaigns on incomplete data.
odooPXL fires server-side signals from Odoo sale order confirmation, bypassing every browser limitation. Your ad platforms see every purchase.
Payment gateway redirects break tracking
Customers leave your site for Stripe, PayPal, or Mollie checkout. When they return, the pixel session is gone and the conversion is lost.
Advanced Conversion Recovery (ACR) matches completed payments back to the original click ID using Odoo invoice data, recovering up to 25% of missed orders.
POS and in-store sales are invisible to ads
Odoo POS transactions never reach your ad platforms. Omnichannel attribution is impossible when half your revenue is a black box.
odooPXL ingests POS order events and attributes them to the originating ad touchpoint via identity resolution, giving you true omnichannel ROAS.
Key features for e-commerce
Purchase event tracking
Automatic server-side events for every Odoo sale order, with line-item data.
Payment gateway accuracy
Reconcile gateway confirmations with Odoo invoices for 99%+ match rates.
POS tracking
Attribute in-store POS sales back to the ad click that drove foot traffic.
Advanced Conversion Recovery
Recover missed conversions from redirect checkouts using invoice matching.
LTV by acquisition channel
See customer lifetime value segmented by the channel that acquired them.
Audience sync for retargeting
Push purchaser segments to Meta, Google, and TikTok for lookalike and exclusion audiences.
“After switching to odooPXL, our reported ROAS jumped 34% because we were finally seeing the conversions that browser pixels had been dropping. Same ad spend, better data.”
— E-commerce Director, Fashion DTC Brand on Odoo 17
Stop losing conversions to browser limitations
Start tracking server-side in under 30 minutes. Free tier available.