Multi-Touch Attribution
8 attribution models powered by real Odoo revenue. Understand which ads, channels, and campaigns truly drive sales — not just clicks.
The Problem
Every ad platform claims credit for your conversions — often for the same sale. Meta says it drove 100 purchases. Google says 80. TikTok says 40. But Odoo only shows 120 total orders. Who is telling the truth?
Platform-reported attribution is biased by design. Each platform uses its own last-click (or view-through) model and has no visibility into other channels. Without an independent, multi-touch view, you over-invest in the platform that self-reports best — not the one that actually drives the most incremental revenue.
How odooPXL Solves It
8 attribution models
First Click, Last Click, Linear, Time Decay, Position-Based (U-shape), W-shape, Full Path, and data-driven Markov Chain. Switch between models instantly — no recalculation wait.
Real ERP revenue, not pixel estimates
Attribution is calculated using confirmed Odoo Sale Order totals, not browser-reported purchase amounts. Cancelled orders and refunds are automatically excluded.
Side-by-side model comparison
Compare how each campaign, channel, or ad set performs under different attribution models. Identify campaigns that first-click loves but last-click ignores — and vice versa.
Cross-platform path analysis
See the full customer journey across platforms: Meta impression → Google search click → TikTok retargeting → Purchase. Understand which platform combinations drive the most revenue.
All 8 Models
First Click
100% credit to the first touchpoint
Last Click
100% credit to the last touchpoint
Linear
Equal credit to all touchpoints
Time Decay
More credit to recent touchpoints
Position-Based (U)
40/20/40 split: first, middle, last
W-Shape
30/10/30/10/30: first, lead, opp, close
Full Path
22.5% each to 4 key stages, 10% middle
Markov Chain
Data-driven removal effect analysis
Related Features
Stop trusting self-reported platform data. See the real picture.
Independent attribution powered by your own Odoo revenue data.