P
odooPXL
Start FreeBook Demo
Official Marketing API Partner

Meta Integration

Dual-pixel tracking with fbevents.js and Conversions API, Lead Ads ingestion, and Custom Audiences — all driven by Odoo sale orders.

5 min setup

What We Send

  • Purchase, AddToCart, InitiateCheckout events via CAPI
  • Hashed email, phone, and address for Advanced Matching
  • fbp & fbc cookie values for deduplication
  • Custom conversion events from Odoo workflows
  • Subscription renewal & LTV signals

What We Pull

  • Lead Ads form submissions synced to Odoo CRM
  • Ad spend, impressions, clicks, and CPM metrics
  • Campaign & ad set performance breakdowns
  • Custom Audience membership counts

How It Works

1

Connect

Paste your Meta Pixel ID and generate a CAPI access token from Events Manager.

2

Configure

Choose which Odoo events to send — purchases, leads, subscriptions, or custom.

3

Verify

Use Meta's Test Events tool to confirm server and browser events are deduplicating.

Supported Features

Browser Pixel (fbevents.js)
Conversions API (CAPI)
Lead Ads Ingestion
Custom Audiences Sync
Advanced Matching
fbp/fbc Cookie Mgmt
Offline Conversions

Start sending server events to Meta

Connect your Odoo store and see conversions flowing in under 5 minutes.