Identity Resolution
Cross-device, cross-session visitor stitching powered by Odoo's contact graph. Turn anonymous clicks into known customers.
The Problem
Modern customer journeys span multiple devices, browsers, and sessions. A customer clicks a Meta ad on their phone during lunch, researches on their work laptop, and purchases from their home desktop that evening.
Without identity resolution, each of those sessions looks like a different person to your analytics. Meta never gets credit for the initial click. Your attribution model shows three visitors and one mystery conversion. Ad spend decisions are made on incomplete data.
How odooPXL Solves It
Click ID capture & storage
odooPXL captures fbclid, gclid, ttclid, li_fat_id, ScCid, epik, and msclkid from landing page URLs and stores them alongside the Odoo contact record for later server-side matching.
Odoo contact graph stitching
When a visitor logs in, places an order, or submits a form, odooPXL links their anonymous browser session to their Odoo res.partner record, unifying all prior touchpoints.
Cross-device matching
A customer who clicks an ad on mobile and purchases on desktop is recognized as one person via their Odoo login or email match, giving ad platforms the correct conversion path.
Deterministic, not probabilistic
Identity resolution uses first-party Odoo data — email, phone, customer ID — not fingerprinting or probabilistic guessing. This is privacy-safe and far more accurate.
Why It Matters
- More conversions attributed to the right campaigns
- Higher Event Match Quality scores on Meta CAPI
- Better ad algorithm optimization with richer signals
- Accurate multi-touch attribution across devices
- No probabilistic fingerprinting — fully deterministic
- Compliant with GDPR consent requirements
Related Features
One customer, one identity. Across every device.
Leverage your Odoo contact data for deterministic identity matching.