Microsoft Advertising API
Microsoft Integration
UET Tag tracking, offline conversions via msclkid, and Customer Match audiences — connecting your Odoo data to Bing and the Microsoft Audience Network.
5 min setup
What We Send
- Purchase, lead, and sign-up conversion events via UET
- Offline conversions matched by msclkid
- Hashed email for Customer Match audiences
- Revenue, currency, and transaction metadata
- Custom Odoo-triggered conversion goals
What We Pull
- Ad spend, clicks, impressions, and CPC
- Campaign and ad group performance data
- Customer Match audience sizes
- Invoice and billing summaries for reconciliation
How It Works
1
Connect
Enter your UET Tag ID from Microsoft Advertising. Enable msclkid auto-tagging on your campaigns.
2
Map Goals
Link Odoo conversion events to Microsoft Advertising conversion goals — purchases, leads, or custom.
3
Upload
odooPXL auto-uploads offline conversions daily, matched by msclkid, for full-funnel attribution.
Supported Features
UET Tag (Browser)
Offline Conversions (msclkid)
Customer Match Audiences
Enhanced Conversions
Server CAPI
Lead Gen Forms
Get full attribution on Microsoft Ads
Offline conversion uploads close the gap between ad clicks and Odoo sales.