Solution
B2B Lead Gen That Optimizes for Revenue
Send CRM pipeline signals back to ad platforms so their algorithms learn which clicks produce closed deals, not just form fills.
Ad platforms never learn which leads close
You send a 'lead submitted' event but never tell Google or Meta which leads became revenue. Their algorithms optimize for form fills, not pipeline value.
odooPXL sends CRM stage-change signals to every connected ad platform. When a lead moves to Qualified, Proposal, or Won in Odoo CRM, the originating campaign gets the credit.
gclid attribution dies at the form
Click IDs from Google, Meta, and LinkedIn are captured on the form but never connected back to the CRM opportunity or the final closed-won deal.
odooPXL stores click IDs on the Odoo lead record and traces attribution through every stage, so you know exactly which click produced a $50K deal six months later.
Lead form data lives in silos
Forms from your website, landing pages, and third-party tools each dump data into different systems. Deduplication is manual and attribution is impossible.
Centralized lead form ingestion normalizes data from any source into Odoo CRM with full UTM and click-ID attribution preserved from first touch.
Key features for B2B lead gen
CRM stage signals
Auto-fire conversion events when leads move through Odoo CRM pipeline stages.
Click-ID to closed deal
Trace gclid, fbclid, and li_fat_id from first click through to closed-won revenue.
Lead form ingestion
Ingest leads from any form tool with UTM parameters and click IDs preserved.
Probability-weighted values
Send expected revenue (deal value x probability) so ad algorithms optimize for pipeline, not volume.
Multi-touch B2B attribution
See the full journey from first ad touch to signed contract across months-long sales cycles.
LinkedIn CAPI signals
Send offline conversions to LinkedIn for B2B campaigns that close via sales calls.
“We discovered that our highest-volume Google campaign had the worst close rate. odooPXL showed us the CRM data the ad platform never had. We reallocated budget and pipeline grew 28% in one quarter.”
— VP Marketing, B2B SaaS Company on Odoo 18
Start optimizing for pipeline, not form fills
Connect your Odoo CRM to your ad platforms in under an hour.