Tracking Health & Accuracy
A real-time health score, discrepancy alerts, and a complete audit log for every event sent to every platform. Know the moment something breaks.
The Problem
Most tracking setups are "fire and forget." A pixel gets installed, conversions appear in the ad dashboard, and nobody checks again — until ROAS craters weeks later and the team discovers that the Meta pixel stopped firing after a website update.
Even when tracking is technically working, discrepancies between Odoo and ad platforms can reach 30-50%. Without a systematic way to detect and diagnose these gaps, budget decisions are made on unreliable numbers.
How odooPXL Solves It
Health score (0-100)
A single composite score reflecting pixel connectivity, event delivery rate, deduplication accuracy, and data freshness across all 7 platforms. Updated every 15 minutes.
Discrepancy detection
odooPXL compares conversion counts and revenue totals between Odoo and each ad platform. When the gap exceeds your threshold (default 10%), you get an alert with a root cause analysis.
Event audit log
Every event sent to every platform is logged with its delivery status, response code, and match quality score. Search by order ID, customer, or date range for debugging.
Automated alerts
Get notified via email, Slack, or Odoo chatter when a platform token expires, event delivery fails, or your health score drops below a threshold.
What Gets Monitored
- API token validity and expiry countdown
- Event delivery success/failure rate per platform
- Deduplication accuracy (browser vs. server overlap)
- Conversion count: Odoo vs. ad platform delta
- Revenue total: Odoo vs. ad platform delta
- Event Match Quality score (Meta CAPI)
- Average event latency (time to delivery)
- Consent rate and its impact on coverage
- Click ID capture rate per platform
Related Features
Trust your data. Know the moment something breaks.
Real-time monitoring for every event, every platform, every day.