Server-Side Conversions API
Send conversion events directly from Odoo to every ad platform. No browser required. No data lost to ad blockers, ITP, or cookie deprecation.
The Problem
Browser-based pixels are failing. Safari's ITP limits cookies to 7 days. iOS 14.5+ requires opt-in for tracking. Ad blockers are installed on 40%+ of desktop browsers. Chrome is phasing out third-party cookies entirely.
The result: ad platforms see fewer conversions, their algorithms under-optimize, and your cost per acquisition climbs. You are paying more for ads while reporting shows less revenue — even though real sales in Odoo are growing.
How odooPXL Solves It
Direct API integration
odooPXL calls each platform's Conversions API directly from your server — Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn CAPI, Snapchat CAPI, Pinterest API for Conversions, and Microsoft UET.
Immune to browser blockers
Server-side events cannot be blocked by ad blockers, ITP, or iOS App Tracking Transparency. Your conversion data reaches ad algorithms regardless of client-side restrictions.
PII hashing at the edge
Email addresses, phone numbers, and other identifiers are SHA-256 hashed before leaving your server. Raw PII never reaches ad platforms.
Automatic retry & queuing
Failed API calls are automatically retried with exponential backoff. Events are queued during platform outages and flushed when connectivity returns.
Supported Platform APIs
- Meta Conversions API (CAPI)
- Google Ads Enhanced Conversions
- TikTok Events API
- LinkedIn Conversions API
- Snapchat Conversions API
- Pinterest API for Conversions
- Microsoft UET Tag + Offline Conversions
Related Features
Your conversions deserve to reach the algorithm. Make it happen server-side.
Recover lost events from day one. Free tier available.