Advanced Conversion Recovery
Recover 20-40% of conversions silently lost to ad blockers, Safari ITP, iOS ATT, and cookie expiry. Every recovered event means better algorithm optimization and lower CPA.
The Problem
Even with server-side tracking, some conversions slip through. A customer clicks an ad, browses your site across multiple sessions over several days, and finally purchases — but the original click ID cookie has expired. The ad platform never sees the conversion.
Without ACR, these "orphan conversions" are permanently lost. Your Meta campaign looks like it generated 60 purchases when Odoo shows 85. The algorithm under-bids on your best audiences, and your CAC rises.
How odooPXL Solves It
Retroactive click matching
When a conversion has no browser event (blocked by an ad blocker or ITP), ACR searches stored click IDs (fbclid, gclid, etc.) from the customer's earlier sessions to reconstruct the attribution path.
Multi-signal lookup
ACR tries four matching strategies in order: click ID match, email match, phone match, and IP + user-agent fingerprint. The first deterministic match wins.
Delayed dispatch window
Events that cannot be matched immediately enter a 24-hour holding queue. As additional identity signals arrive (e.g., user logs in), ACR retries matching and dispatches recovered events.
Recovery rate dashboard
Track exactly how many conversions were recovered per platform, per day. See your recovery rate trend and the revenue impact of events that would have been lost.
Typical Impact
20-40%
More conversions reported to ad platforms
15-25%
Lower reported CPA after recovery
2-4x
Better Event Match Quality on Meta
Related Features
Stop leaving conversions on the table. Recover what is yours.
ACR works automatically in the background. No manual effort required.