Conversion Signals
Map every Odoo ERP event — confirmed orders, POS receipts, CRM stage changes — directly to ad platform conversion APIs. Real revenue, not pixel guesses.
The Problem
Browser pixels report "conversions" when someone lands on a thank-you page. But that number rarely matches your actual Odoo revenue. Cancelled orders, partial refunds, abandoned checkouts that reload the page — all create phantom conversions.
Meanwhile, legitimate sales that happen via phone, POS, or manual CRM entry are invisible to ad platforms. Your algorithms optimize on incomplete, inaccurate data.
How odooPXL Solves It
Odoo Sales Order → Purchase event
When a Sale Order is confirmed in Odoo, odooPXL fires a Purchase conversion to every connected ad platform with the real order total, currency, and line items.
POS receipt → In-store conversion
Point of Sale transactions are matched to the original ad click via loyalty card, email, or phone lookup, then sent as offline conversions to close the online-to-offline loop.
CRM lead stage → Lead event
When a CRM lead moves to a qualified stage, odooPXL fires a Lead conversion. When it converts to a sale, a Purchase event follows — giving ad platforms the full funnel.
Subscription renewal → Recurring revenue
For subscription-based Odoo businesses, each renewal or upsell is reported as a conversion with the recurring revenue amount, feeding LTV signals to ad algorithms.
Supported ERP Events
- Sale Order confirmed → Purchase
- POS receipt closed → In-Store Purchase
- CRM lead created → Lead
- CRM lead qualified → CompleteRegistration
- CRM lead won → Purchase (B2B)
- Invoice paid → Purchase (with real amount)
- Subscription renewed → Subscribe
- Cart updated → AddToCart
- Checkout started → InitiateCheckout
Related Features
Feed your ad algorithms real Odoo revenue. Not pixel guesses.
Every Sale Order, POS receipt, and CRM win — sent to all 7 platforms.