Post-Purchase Surveys
"How did you hear about us?" — the simplest, most powerful attribution question. Collect zero-party data and cross-reference it with pixel tracking.
The Problem
Pixels cannot track everything. A customer hears about you on a podcast, searches your brand name on Google, and purchases. The pixel gives 100% credit to Google brand search — but the podcast was the real driver.
Word of mouth, influencer mentions, offline events, TV ads, and organic social are all invisible to pixel-based attribution. Without asking customers directly, you are blind to an entire category of marketing channels that may be your most effective.
How odooPXL Solves It
Embedded survey widget
A customizable survey appears on the Odoo order confirmation page or in the confirmation email. Customers self-report their discovery channel — providing zero-party attribution data that no pixel can capture.
Survey analytics dashboard
See response rates, channel distribution, and trends over time. Compare self-reported attribution ("I found you on Instagram") with pixel-based attribution to identify blind spots.
Cross-reference with MTA
odooPXL overlays survey responses on multi-touch attribution data. When customers say "podcast" but the pixel says "Google brand search," you understand the true discovery-to-conversion journey.
Revenue by self-reported source
Group Odoo revenue by survey responses. See how much revenue comes from "word of mouth," "TikTok," "Google search," or any custom channel you define — with the accuracy of customer testimony.
Default Survey Channels
- Google Search
- Facebook / Instagram
- TikTok
- YouTube
- Podcast
- Friend / Word of Mouth
- Blog / Article
- Email Newsletter
- Other (free text)
Fully customizable. Add, remove, or reorder channels from the Odoo configuration screen.
Related Features
Ask the question pixels cannot answer. How did you hear about us?
30-second setup. 40-60% typical response rate on confirmation pages.