Audience Builder & Sync
Build powerful customer segments from Odoo data, sync them to every ad platform, and analyze cross-platform overlap — all from one interface.
The Problem
Creating custom audiences is a manual, repetitive process. You export a CSV from Odoo, format it to match each platform's requirements, upload it to Meta Ads Manager, then do the same for Google, TikTok, and LinkedIn. By the time you finish, the data is already stale.
Worse, you have no visibility into whether you are targeting the same people across platforms. Overlap wastes budget by bidding against yourself for the same customer in multiple auctions.
How odooPXL Solves It
Visual audience builder
Build segments using Odoo fields: order count, total spend, product categories purchased, RFM score, lead stage, geographic region, and more. Combine rules with AND/OR logic — no code required.
One-click sync to ad platforms
Push your Odoo audience as a hashed custom audience to Meta, Google, TikTok, LinkedIn, Snapchat, Pinterest, or Microsoft Ads. Create matching lookalike audiences automatically.
Auto-refresh schedules
Set audiences to refresh daily, weekly, or on specific triggers (e.g., after a sale). odooPXL automatically re-syncs the audience list so your ad targeting stays current.
Cross-platform overlap analysis
See how much your Meta custom audience overlaps with your Google audience. Identify redundant spend where you are targeting the same customers on multiple platforms.
Example Audiences You Can Build
- High-LTV customers (top 20% by lifetime spend)
- Repeat buyers (3+ orders in last 6 months)
- At-risk customers (no order in 90+ days)
- Product category buyers (e.g., all shoe purchasers)
- Recent leads not yet converted
- Customers who responded to post-purchase surveys
- Geographic segments (by country, state, or city)
- B2B leads by company size or industry
- Subscription customers due for renewal
Related Features
Your best audiences live in Odoo. Now your ad platforms know.
Build once, sync everywhere, refresh automatically.